UI/UX: Ascending to the #1 Metric for Organic Ranking in the Past Five Years
Over the last five years, Google has progressively put user experience (UX) and user interface (UI) at the center of its search ranking algorithms. This alone has not only revolutionized best practice in SEO but has turned UX into a cornerstone of effective search engine optimization. This article outlines the fundamental changes, underpinned by data […]